Everyone loves the cute stuff but not as much as the Japanese. Cuteness has been adapted as a culture in Japan and has invaded the Japanese entertainment, communication, and fashion industries. The culture of cuteness has become an essential craze in Japan which was not approved in the 70s when it first showed up. However, it made it to the magazines and developed within the twinkle of an eye. Japanese children have grown up with the spirit of cuteness which is what kawaii refers to. While being fascinated with kawaii, the Japanese are boosting their economy with thousands of kawaii toys and accessories purchased across the world. Children, animals, and food are the most popular kawaii art subjects.
Different toys and accessories have different kawaii character designs that can be traced back to the 90s.These toys usually look tasty enough to eat and come in all kinds of art designs. There are toys for adults and those for children. Kawaii has become a trend not only for children in Japan but also for children all over the world. Even clothes made in kawaii style carry the same attitude as toys.
- Pikachu; this is a kawaii character that belongs in the Pokemon family of creatures. It is considered the most popular Pokémon, only it is is an electric type. has become a cultural Japanese icon in recent years. Pikachu can store electricity in its cheeks and release it in lightning-based attacks.
- Hello Kitty; this character is well-known in the kawaii world. Hello Kitty is characterised by a female with a bow tie and white Japanese bobtail cat.
- Hamtaro; is the name of a hamster in a Japanese anime series. He has a number of adventures with other hamsters, called “Ham-Hams”
- Tokidoki; this is a cartoon brand used to design footwear, and clothes using art and the tokidoki logo.